TiDBiTS Candy is a low-sugar, high-flavor gummy brand made from real fruit juice and prebiotic fiber. Offering a guilt-free snacking experience, the company aligns with the growing consumer demand for healthier yet indulgent options.

Company
TiDBiTs
Category
Food & Beverage
Type
Fund I
Stage
Pre-Venture
Date
2022

About the company

TiDBiTS Candy is redefining the confectionery landscape with its "better-for-you" gummy candies that pack a flavorful punch while prioritizing health. With only 4 grams of sugar per bag and 60 calories, these gummies are made with real fruit juice and prebiotic fiber, offering a guilt-free indulgence. The company goes the extra mile by avoiding artificial sweeteners, colors, and sugar alcohols, making it a standout choice for consumers who crave sweetness but don't want to compromise on nutritional value. TiDBiTS Candy proves that you can have your candy and eat it too, without the usual health concerns associated with sugary treats.

Why We Invested

The confectionery market is often criticized for its high sugar content and use of artificial ingredients, which can compromise nutritional value and consumer health. TiDBiTS Candy addresses these concerns head-on with its "better-for-you" gummy candies that combine exceptional flavor with health-conscious ingredients. By offering candies with only 4 grams of sugar per bag, made from real fruit juice and enriched with prebiotic fiber, TiDBiTS provides a guilt-free option for candy lovers.

Most candy products fail to cater to health-aware consumers, relying heavily on artificial sweeteners, colors, and sugar alcohols. TiDBiTS Candy breaks away from these norms by committing to natural, wholesome ingredients without sacrificing taste. This aligns perfectly with growing consumer demand for healthier snack alternatives that do not compromise on flavor.

By investing in TiDBiTS Candy, we are championing a transformation in the snack food industry towards more nutritious and appealing options. TiDBiTS is not only creating a product but is also leading a movement towards healthier indulgence, proving that candy can be both delicious and beneficial for overall wellness.